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New tool for safer road travel to make Canadian debut at Edmonton's Capital Ex
Motorists urged to plan ahead with new safe driving device long before the next winter strikes
July 19, 2012, Edmonton, Alberta – A unique safety tool for drivers is about to make its Canadian debut in plenty of time for the next harsh winter to settle in. The "MITA Anti Skid Device" (MITA Snow Chains), known as the “next generation” of snow chains for vehicle tires, will be featured for the first time in Canada, during Edmonton’s Capital Ex (July 20 to July 29 at Edmonton Northlands’ Expo Centre).
MITA Snow Chains are designed to eliminate common problems for motorists found with standard snow chains. This new, innovative snow chain has a unique and patented “one size fits all” modular design so motorists can purchase just one set to serve their entire household of drivers. This is because the device’s innovative metal traction plates fit any size tires with 13 to 24 inch wheels, allowing it to wrap around tires of all vehicles.
The MITA’s “Tank-Track Design” allows the chain to constantly remain in contact with the snow while a vehicle is driving. The MITA chains outperform regular tire chains because of this added surface area. MITA Snow Chains are also easy to install, usually taking less than two minutes.
“This new product to Canada is truly innovative and efficient for drivers,” says Chris, Marketing Director of Innogo Canada, Inc. the Edmonton Company with exclusive Canadian/USA distribution rights. “Not only do MITA Snow Chains add to the safety of winter driving by improving traction and grip on snow and ice, but consumers can be confident that the product will not damage a vehicle’s expensive alloys or wheel arches, which is common when using traditional snow chains,” adds Chris.
Innogo Canada, Inc. gained exclusive distribution rights of the MITA snow chains from the inventor, which specializes in vehicle safety products for a wide range of vehicles.
“Innogo has a relentless desire to understand the needs of consumers by providing innovative technologies such as the new MITA snow chain. We are excited to exclusively offer this new safe driving tool to motorists in our country for the first time ever,” adds Chris.
Consumers can see the new chains in person at the Mita booth at Edmonton Northlands’ Expo Centre as part of the annual trade show at Capital Ex. Videos featuring the new snow chain can also be viewed at http://www.youtube.com/mitachains.
For information about where MITA Snow Chains will be distributed to for purchase across Canada, and the cost of the chains, visit the MITA website at http://www.mitasnowchains.com.
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